PROGRAMMABLE INTERACTIVITY
Across the many fields concerned with interactivity, including information science, computer science, human-computer interaction, communication, and industrial design, there is little agreement over the meaning of the term "interactivity".
USSD
Drive real-time customer interactions and transactions using a universal, basic, easy-to-use tool.
USSD is a convenient and cost-effective way to create two-way conversations with your customers in real-time. With the dial of a simple short code it allows companies to offer quick, simple and interactive access to enterprise services from any mobile device.